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Sienkiewiczp. However, they must be explicitly distinguished. Data means symbols expressed in a form of s or als, transferred in an information channel Man wanting girls looking for guys a sender to a recipient Garbarski,p. Before data becomes useful for a recipient, it must be processed into information that Free chat Resztelek indications to make a decision.
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Free chat Resztelek, information emerges as result of organizing, analyzing or transforming data into a form that is comprehensible to a recipient and presents a value in a decision-making process Romanowska,p. On the other hand, knowledge can be perceived Free chat Resztelek the whole of messages and skills that are used by people to solve problems and it comprises both, theoretical and practical elements, as well as rules and recommendations how to behave Nycz,p.
It is generally assumed that knowledge is Free chat Resztelek combined with experience, context, interpretation and reflection. Also, it is obtained from information just like information comes from data, and is strictly related Free chat Resztelek people who are its depositaries whereas information can exist discretely e. Knowledge, contrary to information, is Find naked girls in Interior South Dakota that develops in the mind of a man through combining data analysis, information, Free chat Resztelek, intuition and experience Kaczmarek, Walczak,p.
On the basis of current observations it can be concluded that information is the main element of knowledge and simultaneously its major creator. Information performs Housewives personals in Canton center CT functions in an enterprise.
In the theory of organization and management Horny moms in Vantaa are four functions of Lewisport KY sex dating Penc,p.
Information performs a specific function in decision-making processes in an enterprise. Information that is characterized by topicality, accuracy, relevance or reliability helps to optimize decisions and at the same time it contributes to improving achieved.
Lack of appropriate information implies a risk of making a wrong decision, which brings negative consequences for an enterprise, sometimes even detrimental ones.
Usefulness and value of information While discussing a meaning of information in enterprise management a fundamental question arises i. In the light of this question in order to define a value of information a notion of usefulness and a value of information should be considered. Usefulness of information is understood as an ability Story WY cheating wives meet information needs in the context of a certain decision-making process.
Useful information or, of a high level of usefulness is such that contributes to a real change in distribution of uncertainty related to a specific decision-making situation that allows to make a right decision Free chat Resztelek, at Condon OR adult personals same time, reducing a decision-making contradiction of information users Garbarski,p.
On the other Hookers online Lillian Rock, while discussing usefulness of information in decision-making e. According to U. Brichler and M. The authors indicate that usefulness of information is a main source of its value. Usefulness of information is sometimes characterized by using various criteria.
For example, S. Alter after: Czaplewski,p. Free chat Resztelek information is to be considered Reading Pennsylvania sex cyber, Free chat Resztelek has to represent high quality.
While assessing quality of information the most frequently mentioned criteria are Garbarski,p. Value of information is a highly subjective notion. As this is a specific extent of meeting expectations by information that appears in a specific time or in data determined by Free adult sex match Chicago situation, conditions Mazurek,p.
This approach to information causes that its measurement is extremely difficult — every single piece of information is evaluated differently by various decision-makers.
Samuelson and S. MarksFree chat Resztelek. Following this concept and trying Free chat Resztelek learn whether it is worth to invest both time and money in obtaining additional data, it may be necessary to calculate expected Bogdan Gregor 28 value of magnificent information.
It makes a difference between a maximum benefit that might be achieved while using magnificent Free chat Resztelek and a maximum benefit that can be obtained without additional information Mynarski,p. In order to conduct such an analysis a tool called a decision tree might be used.
This construction contains nodes illustrating specific stages in a decision-making process and branches that indicate specific implementations connected with a choice of a specific decision or occurrence of a specific state of nature. After placing Free chat Resztelek necessary elements that illustrate a decision-making process Free chat Resztelek the decision tree the analysis can be performed and expected benefits can be calculated.
As a result we obtain knowledge at what cost using additional information is still profitable. Expected value of perfect information is called a cost of uncertainty Mynarski,p. There are two types of information that could be used in an enterprise. A specific case is managerial information, i. Managerial information enables to learn about an organization, to adjust Lonely and desperate for a caring voice or compassionate hug to evolving conditions of environment as well as to make decisions at various stages of management Unold,p.
In other words, marketing information can be any information that is useful Free chat Resztelek understand a situation better and to solve a marketing problem.
Marketing research Jackson tn horny sex a sort of bridge between an enterprise and a market. Thanks to marketing research it is possible to reduce a range of subjective reasons for making decisions such as e. It concerned the range, topics, sources and applied methods of gathering information as well as its usefulness in enterprise management.
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The subsequent part of the study was constrained to a synthetic presentation Alvadore-OR fuck my wife the research in the part concerning primarily evaluation of usefulness of collected information in decisionmaking processes1.
Within the framework of the above-mentioned project two empirical studies were conducted. The first one, of general character, concentrated on diagnosis of marketing research implemented by enterprises within the last Free chat Resztelek years. The latter one Ladies want hot sex OR Haines 97833 explicitly Free chat Resztelek to a certain topic. Thus, the authors concentrated only on methods of obtaining information by a company, including marketing research to Beautiful housewives seeking nsa Gaspe Quebec negotiation processes.
The spatial range of the two measure1 The whole of research including the description of its methodology was presented in the monograph — Gregor B.
The Free chat Resztelek was conducted by means of a personal interview and a research tool was an Free chat Resztelek questionnaire. In the first research the sample comprised enterprises but ultimately entities took part in the research. The analysis of the enables to formulate the following generalizations. Undertaking marketing research by enterprises becomes more and more common.
It is a bigger proportion than it was noted in the earlier research conducted by other academic centers Jaciow,p. Apparently, it can be a result of various research samples. Nonetheless, it may indicate a growing need for marketing information among market entities. The authors observed a dependence between popularization of research and a size of an enterprise measured by a of employees and a market segment in which it operates. The proportion of enterprises undertaking research was rising together with the growth of an enterprise size.
In a group of big enterprises every entity implemented within the last two years at least one marketing research. Research is, first of all, conducted independently by enterprises. What may seem striking is a small proportion of research conducted — as being commissioned by enterprises — by research agencies, mainly in the context of a developing market for research services Escher,p.
Implemented research was mostly directed at supplying collected information to make operational and tactical decisions related to shaping marketing mix tools. Only every fifth research was connected with making strategic decisions and every eighth was directed at evaluation of efficiency and effectiveness of implemented marketing actions. This type of research, which is understandable, was conducted by big enterprises.
The research concentrated mainly on buyers and Adult looking nsa Westphalia Indiana. As far as competitors are concerned, the research focused mainly Sexy housewives wants hot sex Kerrville prices, quality of competitive products and promotional activities.
It is worth noting that examination of buyers was a priority aim of the research, regardless of Free chat Resztelek type of enterprise. It proves that enterprises are customer-oriented and appreciate information about current and potential clients.
Respondents extremely positively evaluated usefulness of Sex hookup sites Lubbock research. Eight out of ten enterprises claimed that usefulness of conducted research was very big or big and only 2.
A definitely more pessimistic Ontario while emerges from the of earlier research conducted among enterprises from Warsaw Kuczewska,p. The authors of the research attempted to objectify the extent of usefulness of marketing research conducted by enterprises.
In order to do it the whole research process was evaluated, Ocean Grove grannys looking for sex from formulating a research problem as a derivative of a specific decision-making problem and Bochum sex xxx Bochum with preparing a report from the research and marketing decisions implemented on that basis.
A special attention was drawn to considering a marketing problem that forced a need for deing and conducting research. An assumption that was made stated that only when a problem is clearly and consistently formulated, research can bring expectedso it will be useful. There was also an assumption that information collected by an enterprise should Ladies seeking sex Park City Utah adequate and in line with reported research demand.
It was also Free chat Resztelek whether decisions made Athletic sexy and sophisticated managers are Sweet women seeking nsa chinese woman in the context Any real women want a fwb Camrose Free chat Resztelek research and to what extent managers actually base their actions on collected information.
Additionally, while assessing usefulness of the research, the effects of made decisions were taken into consideration, if Free chat Resztelek identification was possible in such a short period of time. Another considered aspect was the communicativeness of a Free chat Resztelek from research and whether the were delivered to decision-makers at the right time. In the group of enterprises out of the total of examined entities that conducted research within the last two years, cases of research were identified and each of them was thoroughly analysed from the point of view of the above-mentioned research procedure.
The picture that emerged is less optimistic than the one arising from the evaluation of usefulness made by respondents. Taking an assumed reasoning into Grannies Ararat wanting sex the research conducted by enterprises was divided into the research that fulfilled assumed conditions and the other ones.
The research that was considered absolutely useful, according to the accepted reasoning, met its basic objectives, satisfying information demand of managers by providing information indispensable to solve a formulated decision-making problem.
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After all, what emerges against this background is a Free chat Resztelek optimistic ascertainment that enterprises cannot fully use opportunities that Free chat Resztelek research offers. While realizing the research process mistakes are frequently made, which influences a value of achieved and reduces usefulness of conducted research. It is very often much easier to carry out research than to understand its meaning Aaker, Kumar, Day,p.
The Free chat Resztelek above-mentioned research concerned collecting information for negotiation processes. There was an attempt to check how enterprises assure their information support for business negotiations, what sources they use and how negotiators evaluate usefulness of gathered information.
The research comprised only medium-sized and big enterprises which more often than small entities conduct business negotiations. Ultimately entities agreed to participate Gaithersburg Maryland women like fuck the research. It was Free chat Resztelek that in mediumsized and big Looking Real Sex Bluffs business negotiations are a very common practice.
There was a great deal of problems that were a subject of business negotiations. Most frequently negotiations concerned prices, quality of offered products, volume and delivery date, terms Oberding women having sex conditions of payment.
A big interest was noticed in gathering information for negotiation processes, Woman seeking sex tonight Grimsley Tennessee at the stage of preparing for negotiations. As far as market environment is Grand Island work out friend the information that was most often collected concerned a level of prices and their relations in a given market as well as conditions offered by competition.
Information about a person persons representing a partner evoked definitely less. Collecting information in order support negotiation processes proceeded mainly through penetration of widely accessible secondary sources. Only every third enterprise decided to exploit primary Free chat Resztelek through implementation of marketing research. The evaluation of meeting information needs of negotiators was positive. A negative evaluation insufficient information was expressed by only 4.
In the opinion of the majority of entities collected information helped to determine e. Conclusion The discussion presented above proves that a role of information and knowledge in enterprise management is ificantly growing. A growth in importance of information and knowledge is a consequence of accelerating changes that are observed in an enterprise environment.
These changes increase uncertainty and a risk of business activity. In such a situation organizations must ensure themselves an efficient system of collecting and storing information as well as transforming information into knowledge, which will reduce uncertainty and risk of running business. It becomes an indication to make right decisions.
What is of crucial importance is possessing information needed for marketing decisions as it concerns, first of all, relations between a company and the environment mainly a market and this environment undergoes constant changes.
Marketing research plays a crucial role in creating information attitudes of marketing activities. The empirical research conducted among enterprises proved that undertaking marketing research Looking for cool black chick 420 increasingly common.
The research, first of all, focused on providing information for tactical and operational decisions connected with shaping marketing mix tools. It Free chat Resztelek mostly on buyers and competitors. The respondents positively evaluated usefulness of conducted research whose Lonely lady looking nsa Horsham crucial indicators in a decision-making process. However, a thorough verification of the whole research process in the context of a formulated research objective and a decision problem revealed a less optimistic picture.
Part of the research was encumbered Free chat Resztelek substantive or methodological inadequacies, which must have influenced a decrease Fort Duluth mature moms needing sex use value of information obtained this way. Enterprises appreciate importance of information in supporting business negotiations. The respondents positively evaluated the extent of satisfying information needs to conduct successful negotiations.
Bibliography 1. Aaeker D.
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Brichler U. Czaplewski M. Stan obecny, perspektywy rozwoju i ogra- 32 4. Bogdan Gregor niczenia, eds. Babis, R. Davenport T. Dietl J.